Gorillaz x Fred Perry Clothing Line - Sneak Peek and Release Date

2021 has been a great time for e-commerce and lots of musicians have collaborated with big-name fashion brands to launch exclusive collections. This year, Gorillaz has hopped on the bandwagon. Gorillaz is collaboating with clothing brand Fred Perry to launch an exclusive collection which will be available from Thursday 20th May 2021 at 11am. 

Damon Albarn, the lead singer of Gorillaz, is rarely seen without his signature Fred Perry shirts. The iconic brand is known for their preppy polo shirts and bomber jackets, as well as quintessentially "British" looking apparel. The shop pioneered the 90's trend of high-necked polo shirts, muted colors and chic vibes. This time, the brand has partnered with Gorillaz to launch a collection inspired by the 4 characters of the virtual band. 

The band was announced to be the new face of Fred Perry in April 2021. The new collection features bold prints, colorful polo shirts, stripey apparel, funky but retro designs and of course, their signature harrington jackets which are modelled by all four members of the band. The Fred Perry website also contains customised playlists that match the vibe of each of the clothing that the band members wore. 

Below are some of our favourites from the collection.

Fans will be able to explore the full collection of clothing online via the band’s motorhome (its virtual and current HQ) from May 20 2021. 

If you are interested in purchasing any piece, register your interest on Fred Perry's main site HERE.  

Damon Albarn designs Fred Perry shirt

Damon Albarn recently designed a personalized t-shirt for UK clothing brand Fred Perry's 60th anniversary showcase. The plain white t-shirt featured a minimalistic design by Damon, with the units digit of the number sixty replaced by the signature Fred Perry logo. Damon also signed his name at the bottom right corner of the t-shirt. 

The frontman has always been a big fan of Fred Perry's style - having been a life-long devotee to the brand, Blur chose Fred Perry's polo shirts and fashion as the band's main uniform during the height of the 'Battle of the Britpop', where Blur were up against Oasis in the battle for the UK Number 1 single of 1995. 

"These Fred Perry shirts are associated with mods" - Damon Albarn on Fred Perry, 1995 

Damon Albarn also wore a navy blue Fred Perry in the huge comeback gig of 2009, where Blur played in front of nearly 70,000 people to mark the band's reformation and return. The gig in Hyde Park is hailed as one of the band's greatest live shows this century. 

Check out our collection of Damon Albarn in Fred Perry throughout the years:

From the Britpop years all the way to 2012, Damon Albarn has always worn Fred Perry shirts through the way. And Damon isn't the only one who is a fan of the brand. The British hype for Fred Perry (dubbed 'British street fashion') has many celebrity and musician fans, and also gave rise to many online fan sites, including the notable "Brits in Fred Perry" blog.

View the other designs, including Terry Hall's one, in the 60 Years Fred Perry gallery here.

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