Graham Coxon's new single What'll It Take released a great new video at the end of last month. The video, featuring clips of fans dancing and spinning to his 80s sounding, heavy guitar track is one of the most unique audio visuals we've seen.
What'll It Take is made up of featured moves sent in by 85 fans from 22 countries all cut together by director Ninian Doff. The music video is entertaining to watch, and the idea of integrating fans into contributing is brilliant - the video has been received well by fans.
According to an article from Contact Music, Graham Coxon decided on this idea to collaborate fans and artist because he dislikes music videos and thinks they are "horrible". As quoted from the article:
Graham Coxon thinks music videos are ''horrible''.
The guitarist has invited fans to copy dance moves posted on YouTube to create their own routines, with the clips then edited to make the promotional film for his track 'What'll It Take' and says the ''experiment'' stemmed from his hatred of appearing in them himself.
He said: ''It's kind of.. videos are horrible so if there's an interesting idea for a video then I think that's kinda good'' he said. ''I'll just see how that turns out as an experiment, really.''
Graham - who will perform a special concert in London's Hyde Park with his band Blur in August - is also currently preparing for a solo tour and decided to select different local bands to support him at each show.
While he has promised to look at a variety of different acts, he thinks it will be a challenge selecting the ones he wants to take to the stage before him each night. He added in an interview with Clash Music: ''I suppose with getting bands to support from all the different towns is just to ease the boredom, I guess.
''I thought atmosphere-wise I thought it would be quite good. I've just got to choose 'em - it's going to be a job!
''It's a way also of people presenting their band and it's not the usual support. It's not the usual guitar-y that you might expect to support me. I was interested in lots of different things.
What'll It Take is the first single taken from the New Graham Coxon album A+E. For exclusive pre-order offers and for a free download of album track The Truth (scroll down to listen), visit the official website HERE.
In an interview about A+E for Q (click to read full), Graham Coxon spoke about his inspirations and views on this radical new sounding album. Coxon has had a varied solo career after departure from Blur in 2003. Each of his albums feature a different sound style, and Coxon describes his solo albums as something from his "rucksack" of sound.
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| Graham Coxon, avid artist, also does his own album artwork |
In the same interview, he also spoke about Blur and William Orbit, in response to the band winning a Brit Award last month. When asked about which Blur album all four members still think is good, he said:
"I think the freedom that we had during 13 was really good. They were quite fraught sessions, but to machine gun the tape with everything you had was great. They were mega jams that would just go on for two hours.
Then they would have to edit them down into more coherent chunks. I always thought William [Orbit, producer] could have made 13 another four times and make the same songs completely different. It might be an interesting thing to do, there's so much stuff there.
I don't think he slept for a month sifting through it, just surviving on broccoli. I think we'd all agree that was quite an experience.
To come back each day after a whole night of editing, to hear it tidied up, it was the only time I could listen to Blur as a band that I didn't know. It was new to my ears. That was really exciting and I still listen to that album and think, Bloody hell there's some lovely stuff going on.
Like the end of Bugman, at that time my tolerance for noise was really high. Now I think, That's a lot of racket for racket sake! But that's why I love William Orbit his perversion for sound is similar to mind.
We're sound perverts!"
Read the full Q interview HERE and listen to The Truth (available for free download) from Coxon's new album A+E below. It's a brilliant track, and it seems that this could possibly be Coxon's best album yet. The album is set for release on April 2nd 2012. Graham will tour around UK- the first gig will be in Oxford.
Visit Graham's official website HERE for more information and don't forget to check out Graham's solo works for some amazing songs. His solo works are very varied and experimental, as well as creating pop tracks he also tried folk and alternative (The Spinning Top) amongst other styles. This latest album takes inspiration from 80s guitar sounds.
Read all about Blur being BASHED AT THE BRITS HERE,
Blur talking about their future HERE
Check out Blur's rumoured new album HERE.
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Blur talking about their future HERE
Check out Blur's rumoured new album HERE.
SUBSCRIBE NOW!